Tel Aviv-Yafo will be one of the most popular urban destinations in the world by 2030 if everything goes according to the municipality’s long-term tourism strategic plan.
On the heels of a powerful year for tourism in 2019, the Tel Aviv-Yafo Municipality recently unveiled a “Master Plan” detailing the city’s needs to make it a top holiday destination: better branding, an upgraded tourism infrastructure, more accommodation options, and efficient, integrative management.
