Product Marketing Director
623651
A growing startup company is seeking a strategic and hands-on Product Marketing Director tolead the company’s product storyline, strategic analysis, and market execution. This role is ideal for a marketing leader with deep experience in B2B SaaS and Enterprise Software, particularly in complex technology domains such as Modernization, APIs, Integration Platforms, and Digital Transformation.
The successful candidate will combine strong business and technical acumen with the ability totranslate sophisticated product value into compelling market narratives, competitive intelligence, and high-impact social and event-based engagement.
Key Responsibilities
● Product Storyline & Positioning: Lead and own the company’s global product narrative, strengthening Company’s positioning as a thought leader in Modernization, APIs, and enterprise integration.
● Strategic Analysis & Competitive Intelligence: Conduct deep strategic analysis of themarket landscape and develop “battle cards” and competitive positioning to empower the sales team.
● Go-to-Market Execution: Create GTM strategies for new products, solutions, and industry verticals, ensuring tight alignment across the revenue funnel with Sales, Product, and Customer Success.
● Social Media & Communications: Control and execute the global social media strategy, building strategic narratives and visualizations to engage both technical and business audiences.
● Event Planning & Management: Oversee the planning and execution of industry events and webinars to drive brand awareness and pipeline.MU
● Performance Measurement: Own the measurement and optimization of marketing initiatives, including MQLs, SQLs, and the overall enterprise marketing funnel.
● Resource Management: Manage global marketing vendors, agencies, and budgets effectively to maximize market impact.
Requirements:
● Experience: Minimum of 5 years in B2B marketing, with a proven track record in B2B and Enterprise go-to-market.
● Domain Expertise: Deep understanding of complex enterprise technologies, including digital transformation, Mainframe modernization, legacy systems, APIs, cloud platforms and integration ecosystems
●Content & Narrative: Demonstrate ability to craft compelling product stories and translate technical features into business value
●Strategic Execution: Proven ability to create strong market impact with limited resources, combining high-level strategic thinking with hands on execution
●Communication: Fluent, Business-level English, experience working with global markets, such as the US and Europe is a significant advantage
●Tools: Strong command of Marketing Automation platforms, CRM systems and social media management tools
● Mindset: Creative and resourceful problem-solver who thrives in fast-paced, dynamic environments.
Impact & Value to the Company
● Brand Authority: Strengthen company’s global brand through a unified and sophisticated product storyline.
● Sales Enablement: Provide the tools and strategic analysis (battle cards) necessary to accelerate enterprise pipeline and revenue.
● Integrated Connection: Create a strong, integrated connection between Brand, Product, and Sales.
Full-time position | Location: Petach Tikva
Please send CVs to [email protected]
