Creating a state of mind with all relevant stakeholders that We are the right solution for SpEd, that the pros use Us, and that We are worth $1,000/student/year.
Roles
Defining the company’s value proposition towards the various market stakeholders, validating and distilling the value proposition, and evolving the proposition with product releases and market trends.
Continuously creating assets for sales and customer-success, to establish the value proposition with prospects and users – presentations, brochures, videos, demos, white papers etc.
Creating data-driven assets, by harvesting internal and external data. Such assets include: ROI analysis, outcome comparisons, reports on state of SpEd etc.
Educating and enabling the company’s customer-facing personnel on our product, value proposition and assets.
Maximizing awareness, brand and value recognition through online and offline activities – campaigns, web, social, events, groups and committees, PR etc.
The position does not include direct responsibility for: lead generation (CRO), thought leadership (VP BD), or product management (CPO).
Requirements
Experience as a VP Marketing or CMO, reporting directly to CEO, in a company that:
Sold >$20M / year
Main challenge was market education
B2B with users who are not buyers
Preferably EdTech K-12
Creative and aggressive
Technology-oriented and analytical
Excellent content skills, with high-quality and quick output
