Local Marketing Specialist

Department: Operations

Job Overview:

The Local Marketing Specialist is responsible for researching, developing and executing marketing strategies. This role focuses on understanding local consumer behavior, preferences and local market trends. The specialist will collaborate with regional teams, agencies and stakeholder to create and implement strategies that resonate with local audiences while aligning with the overall business strategy.

Responsibilities:

• Develop and execute localized marketing plans
• Conduct market research to identify local trends, competitor activities and consumer insights
• Create marketing material to suit local audiences
• Collaborate with regional teams and work closely with other departments to align marketing goals with overall business goals
• Organize and participate in local events, trade shows and industry activities
• Build relationships with local stakeholders
• Stay updated on local market dynamics and adjust strategies as needed

Qualifications:

• Fluent English
• Previous professional experience
• Strong analytical and creative skills
• Strong communication and collaboration abilities
• Ability to manage multiple projects simultaneously
• Familiarity with local markets and consumer behavior